“People buy on emotion and justify with logic” 

Lindstrom discovered that only 8% of our buying decisions are based on logic, while the remaining 92% are based on emotions

The National Association of Realtors (NAR) highlights that investing 1 to 3 percent of your home's asking price in staging could lead to a return of 8 to 10 percent, suggesting that strategic home staging can significantly enhance property value and appeal to potential buyers.

Home staging expenses can be tax-deductible if the house is sold. According to the IRS, the costs associated with staging a property are considered advertising expenses, which can be deducted from the capital gains realized on the sale. However, if the property is removed from the market without being sold, those staging costs are not deductible.

According to the Real Estate Staging Statistic Report from 2010, staged homes on average spend 40.5 days on the market, significantly less than non-staged homes, which typically remain unsold for about 263 days. This stark difference highlights the effectiveness of home staging in accelerating sales in the real estate market.

According to a study by the Real Estate Staging Association (RESA), homes that initially sat on the market for an average of 156 days saw a dramatic turnaround once staged, selling in just 42 days after relisting, resulting in a 73% reduction in time on the market. This highlights the significant impact professional staging can have on the successful sale of a home.